PRODUCT DESIGN
OUT OF HOME
PROOF YOU DON’T NEED PROOF
ASK: Reimagine a known alcoholic brand to have a credible non-alcoholic offering for Gen-Z - the moderation generation.
WORK: A campaign reminding Gen Z they don’t need to be buzzed for an excuse to act sillier and bolder. Flip the script on what sober nights look like.
SOCIAL
Art Director: me
Copywriter: Rebecca Stotsky & me
ACTIVATIONAttached to each 6 pack of Spark drinks will be a limited edition Fujifilm disposable camera to encourage customers to capture their memorable sober nights with our new drink.
Customers are encouraged to develop the film taken by the camera and post them on instagram with the #PicsForProof for a chance to be featured on our Times Square billboard.
LANDING PAGEACTIVATION BILLBOARD